ABOUT US
At DEDE Athletics, we believe in the power of dreams and the journey towards success. Our name, DEDE, embodies the steps we consider essential on the path to achieving your goals: Dream, Establish, Determine, Excel. We recognize that success varies from person to person, and we're here to support every woman in their pursuit of greatness, no matter what that means to them.
Where it all started
Hi Queens! My name is Demi Sonder and it's so nice to meet you. I'd love to share a little bit about myself here, our company and the meaning of our vision so you can get to know me a little bit better!
DEDE was born from my long-cherished dream, the dream to design sports collections where every woman should feel comfortable, free, sexy and elegant. Clothes that embrace you and make you enjoy working up a sweat. After years of training in the gym, gymnastics and dancing, I knew exactly what I was missing in, for example, finding the perfect leggings...
Our Mission
At DEDE Athletics, we empower women worldwide on their fitness journey. We provide high-quality sportswear that not only enhances performance but also boosts confidence. Our brand embraces the idea that every woman deserves to feel sexy and confident while working out, regardless of shape, size, or fitness level. Through our commitment to inclusivity, we foster a community where women embrace their inner strength and uniqueness.
With DEDE sportswear, you're not just wearing a brand; you're becoming part of a movement. A movement that believes in dreams, establishes goals, determines success, and excels in making a difference. Thank you for being a part of our vision and our commitment to a brighter future.
Our Vision
DEDE Athletics aims to become a global leader in women's fitness apparel. Our vision extends beyond delivering exceptional products; we aspire to ignite a movement that encourages women to prioritize their health and well-being. Through our unique model of giving back to various charities, we aim to make a positive impact not only on women's fitness journeys but also on the world around us. We strive to inspire and support women everywhere through premium products, valuable resources, and a supportive community dedicated to growth and empowerment.
Finding the perfect fabric has been our top priority when creating our collections. Fashionable clothing has been on the market for a long time. But how do you ensure that an ideal combination is crafted in which fashion merges with comfort, confidence and elegance?
No more hoisting up your leggings between sets, no more uncomfortable seams, no more pressing waistbands that emphasize insecurities.
Making a Positive Impact
At DEDE, we are committed to giving back and creating a positive impact on the world. When you choose DEDE sportswear, you choose to be a part of something greater. As a testament to our dedication, we pledge to donate 5% of each order to a charity of your choice.
Join us in our journey to create a world where dreams are not only pursued but achieved, where goals are not just set but surpassed.
